Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Sleighing the Reporting Game: Digitizing Your Business Office
The enchantment of the holiday season is undeniable. As the living room fireplace crackles with life, its warmth greets you with a cozy embrace. Fresh…
Tips and Tricks for Desking
Navigate the Desking application easier with these tricks.
Make Your Customers Feel Like a VIP Using Vehicle Interior Protection…
Every customer wants to feel special when they come into your service drive. You greet them with a smile, address them by name, and provide…
Texting Tips: 5 Steps to Better Messaging
Fine tune your texting skills to send an impactful message every time.
Soft Credit Pulls – a Win-Win-Win Opportunity in Sales and F&I
Shopping for a vehicle comes with all kinds of stressors for a consumer – some of which can affect their relationship with the dealer and…
Whether for Halloween or a New Ride, Accessories Make the Difference
With Halloween quickly approaching, many people are starting to pick out their costumes. And more importantly, what accessories they need to elevate their look. As…
What an Effective Cyber Team Looks Like
Having an effective cyber team in place makes all the difference in whether your dealership falls victim to a cyberattack, but what does this kind…
