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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Techniques to Help You Identify Customers Ready to Buy
Research states that it costs at least five times more to attract a new customer than it does to keep one (Harvard Business Review, 2014). That’s…
In the Age of DVR – How Do You Make an Effective TV Commercial?
DVRs, or Digital Video Recording Devices, have been around for over 20 years. In fact, it is estimated that over 62% of US households have at…
Is Your Internet Lead Process Dated?
In 2000, only 54% of new car buyers used the Internet to aid in the shopping process, according to a J.D. Power and Associates Whitepaper. The…
Sending the Email Is Not the Final Step
In the previous three articles we covered best practices to follow before sending an email. Today we’re going to examine best practices for after you…
5 Tips for Taking Fantastic “Meet the Team” Photos of Your…
We’ve all seen “Meet the Team” photos on dealership websites. Why is it a majority of the photos look like mug shots? I sat down…
New Sales Are Hiding In Your Dealership – Do You Know Where to Find…
Are you searching for proven methods to bring in new sales? Look no further than your service waiting area. Customers with more service visits over…
The Three W’s of Email Targeting
In my previous two articles we covered best practices to help ensure your messages reach the recipient and how to increase the likelihood the recipient will…
