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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Are You Getting the Most Out of Every Recall?
Vehicle manufacturers posted another record year – not in production, but in recalls. According to the National Highway Traffic and Safety Administration, manufacturers recalled over…
5 Questions to Ask Your Next Hire
Sometimes it feels like your staff is just moving through a revolving door. You hire someone, and within months, or sometimes even weeks, he or…
A Simple Way to Learn About Changes in ERA-IGNITE
Keeping up with changes to your software can be time-consuming. Did you know there is an easy and fast way to help you learn about…
3 Challenges Dealers Face…Are Answers Found at NADA?
You’ve seen the news and undoubtedly heard about it already. But I’m going to repeat it again…more than 17 million vehicles sold. 17 million! The…
The Ground Is Shifting — Again
The past eight years since the recession have put automotive manufacturers and retailers to the test. Overall, they’ve passed with flying colors. The industry sold…
Adventures Await in Las Vegas
Whether you’re a seasoned gambler, a slot-machine hero, or visiting for the first time, there is always something unique to do in Las Vegas. Hunter…
How to Make or Break a Deal with the First Contact
I’ve been researching locations for an upcoming family vacation. We’re talking 17 people in one house for a week! Since I’m just researching, I email my…
