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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
True Stories: “The recall said shards of metal could fly out and…
The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for repairs.…
Efficiency Series: Are You a Multitasking Monster?
If you Google “multitasking,” it is a concept originally for computers. It was later applied to human tasks and somehow everyone aspired to be a…
Are You Treading Water or Pulling Ahead?
Consider this hypothetical scenario: You have an opportunity to invest in one of two new retail businesses. Both share similarities and also appear to have…
The Biggest Generation of Car Buyers… or Should We Say Car Leasers
Millennials are leasing: 29 % of all car purchases by millennials in 2015 were leases. The percent of millennials who are leasing is up 46%…
Why Aren’t They Coming Back? Tips for Boosting Service Loyalty
One of the biggest problems dealerships face is defection. Customers are spending a majority of parts and service dollars, nearly 70% of $310 billion according…
True Stories: “I practically handed him the sale, but he blew…
Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for…
The Lost Art of the Needs Assessment
You know the old adage, “you don’t know what you don’t know?” That applies to car buyers as well. Most shoppers are intent on purchasing the…
