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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Things the NFL and Your Fixed Ops Department Have in Common
The similarities between your fixed ops department and the NFL.
Don’t Wait Until It’s Too Late: 3 Common Compliance Issues to…
The automotive industry is dynamic and ever-changing, and so is compliance. State and federal regulations, along with best practices, are updated so frequently it can…
Late adopters are embracing kiosks, are you prepared?
I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First,…
That’s a Wrap: 2023’s Top 5 Fuel Articles and Connected…
If the past has proven anything, it’s that dealerships are able to remain strong and adapt to whatever comes their way. 2023 has been no…
The Unsung Superheroes of Your Dealership
Dealers are some of the greatest entrepreneurs in the world, but they don’t operate the business alone. Many will tell you that taking care of…
The Art of Making Fast, Accurate, and Profitable Inventory Decisions
In the used vehicle world, speed and accuracy are the name of the game. Whether you’re bidding on cars at auction or working a trade,…
Three Parts and Service Steps for Success in the New Year
Starting the new year in a good place begins by evaluating current utilization, performance, and profitability. Once you understand your current position, you can move…
