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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Four Ways to Prevent Salespeople From Leaving With Your Customers
According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is…
Why is your dealership losing service business to local garages?
Editor’s Note: This article was written by guest author Jordan Collins, who was an intern in the Reynolds Marketing Communications department. Jordan is a 4th…
True Stories: “My experience wasn’t bad, but it wasn’t…
Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…
One Button Help: Learn About Any Field Fast
Have you ever skipped over a field in ERA-IGNITE because you didn’t know what the field was? The F1 Help feature follows you everywhere you…
Hire the Right Person: 4 Ways to Decode Body Language
According to an NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question…
4 Tips for Upselling in Fixed Ops
Look at the number of customers who visit your parts and service departments each day. Now compare that number with your sales floor traffic. Most…
Track Your Contracts in Transit With the Heat Sheet
When working car deals, one of the most important things to keep track of is your contracts in transit. When using the Heat Sheet feature…
