Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
5 Reasons Why You Should Text Service Customers
Automotive News has published many articles about service departments turning to text messaging over the past few years. One article noted customers who made an appointment and received a…
Is your dealership ready for 2018?
Year after year, we set personal goals and make plans to better ourselves in the upcoming year. But what about business goals? They are just…
New Hire Success Starts With 8 Simple Sales Steps
According to NADA’s 2015 Workforce Study, 50% of new hires will leave the dealership after just three months. For sales, the annual turnover jumps to…
Dealership Stickiness: Customer Service Is Key
My previous article in the dealership stickiness series stressed the importance of first appearances. A strong first impression sets the stage to a great customer experience, and dealership…
Using 1980s Functionality Today
In the second of our two part series on the transition to Dynamic Reporting, I want to shift the focus to functionality. One of the…
The best of 2017 according to you!
As 2017 comes to a close, Reynolds and Reynolds would like to wish you a Happy New Year. To pay tribute, we wanted to give you…
End of Year. . .The most wonderful time of the year?
The end of the year for most people involves spending time with family and gift-giving. But for those working in the office, it means something…
