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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
4 Tips to Convert More Phone Leads
60% of dealers are not confident in how they manage incoming calls, and nearly one-third believe one in five calls are lost to a competitor[1]. Most dealers…
4 Key Elements to Making Your Sales Team Mobile
Smartphones have become an essential part of modern life. A recent Google study reports that 87% of users always have their smartphone at their side. While…
Accessory Myth: “Accessory sales will take away from F&I…
The third accessory myth in our series that I hear is, “adding accessories into the vehicle sales process will take away from F&I.” These dealers believe…
Inactive Customers Equal Potential Business
The average vehicle makes 2.7 service visits per year with an average bill of $178 per visit. Franchise dealers are only getting 30 percent of these visits—missing…
Speed Up Your Physical Inventory with Bin Location Reports
It’s that time of year – physical inventories. To help the process go much smoother, a quick list of the bin locations and the parts…
5 Tips to Help Defend Your Dealership Against Ransomware
The Internal Revenue Service recently issued a warning to be on the lookout for an email scam impersonating their bureau. The email includes the IRS’s…
Are you dropping the call?
A study done by Forrester Consulting found that inbound phone calls make up over 25% of all sales. These phone customers are buying faster, spending more, and…
