Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Features to Look for in a Service Retention Program
As new vehicle sales level off, the pressure to increase service business will intensify. Bringing back current customers for regular maintenance and additional services is vital to…
Accessory Myth: “Pre-loading is enough for us.”
Our fifth and final accessory myth is a major deterrent when it comes to setting up an accessory department… “I don’t need to sell accessories; we…
Quiz: What’s missing from your service game?
Service is a profit center, that’s old news. But where are you missing potential profit in service? Take the quiz below to see where your…
The 3 E’s of easy payment options.
In my previous article about modern payments, I stressed how important it is to give customers payment options, because that’s what they want. Now, let’s focus…
“…But your website says you still have the car?”
According to NADA Data, dealerships spend an average of $321,001 annually on internet advertising. With that price tag, how often are you spending money on…
Clean Up Repair Orders to Avoid Problems
You have hundreds, maybe even thousands, of repair orders (ROs) moving through the service department each month. It’s possible some have slipped through the cracks…
Dealership Stickiness: Atmosphere Keeps Them Coming Back
In my first two articles about dealership stickiness, we explored how dealerships can deliver a five-star customer experience by providing a great first impression and superior customer service.…
