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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Mousetrap Series: The Rodent in the Room
Mice are not large; they’re very small. Most of them will fit in your hand. They don’t look scary and don’t need to eat much. …
Three Tips to Get the Most from Your 20 Group
Do you know who invented the 20 Group concept? You might be surprised to hear it was Ben Franklin. In 1727, he and twelve friends…
You Are Missing Out on These 4 Benefits of eContracting
Digitization has created new dealership efficiencies and improved processes. However, one area that has resisted the digital change is funding a deal. When you submit…
System Upkeep: Clearing Dirty Core Inventory
Inventory time is here. It’s a good idea to return your dirty core inventory to the supplier so money isn’t just sitting on your shelves.…
What Gen Z and Millennials Want From Their Retail Experience
Millennials (ages 21-37) are currently the largest generation with the most purchasing power – especially in the automotive industry. However, Generation Z (ages 2-20) may soon surpass Millennials. While…
Profit-Per-Employee: What are your employees making (or costing) you?
Have you ever spent half a day drowning in Excel spreadsheets, trying to use your information to get results? Data should work with you, not…
Dealer Stories: How Scranton Motors Improved, One Call At A Time
The Ritz-Carlton is known for providing superior customer service and delivering personalized experiences to its guests. Hotel staff will go above and beyond to make…
