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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Mousetrap Series: 3 Tips to Speed Up Parts Processing in ERA-IGNITE
In part one of the mousetrap series, you learned why using a computer mouse can slow down the parts department. Now it’s time to learn a few…
Leave the Comfort of Your Dealership to Better Your Business
If you’re a parent who’s sent a child to college, you know how intimidating the life change can be. You also know the new experiences…
Quiz: How digital is your dealership?
We’ve been saying it: The world, and everything in it, is going digital. Where does your dealership fall on the digital spectrum? Answer the questions…
5 Easy Ways to Drive Traffic to Your Dealership’s Website
Does your dealership’s website suffer from TARCAC (Tumbleweeds Are Rolling and Crickets Are Chirping) syndrome? Have you tried every method out there, but no matter…
Quick Tips: Track Extra Parts Profits in ERA-IGNITE
You’ve increased your parts price levels by just a few cents, but do you know how much that is affecting your bottom line? Two ERA-IGNITE…
5 Tips On Giving the Next Generation the Buying Experience They Want
Customers are continuously demanding better buying experiences. The Salesforce State of the Connected Customer report says 56% of customers actively seek to buy from the…
Wholesale Profit Loss: What’s it costing you?
Do you know your wholesale profit? What about loss? If your wholesale profit is fine, is fine really the goal? Even if you’re keeping tabs…
