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Andrews Cadillac: Premium Dealer, Premium Experience

Article Highlights:

  • Nelson Andrews recognized a change in how consumers expect to do business.
  • The Reynolds phone system helped him deliver a premium customer experience.

Now more than ever, consumers are doing their research. A wealth of knowledge is at their fingertips, so they come equipped with information and high expectations. This is largely due to other household brands paving the way. Amazon and Chick-fil-A are known for their customer experience, so when consumers interact with them, their expectations are carried over to the next business – regardless of industry.

When a customer calls your dealership, in a matter of seconds, they will either be satisfied or move on to the store across town. It comes down to just a few moments to realize how premium your customer experience is.

Nelson Andrews, Dealer Principal at Andrews Cadillac just outside Nashville, took notice of the way consumers expect to do business. He shared his success with us:

“Our dealerships sell premium brands, so we focus on having a premium experience. We are conscious of our customers’ time and expectations. As we’re taking a look at the way retail’s evolving, the way people want to be recognized as a customer, the Reynolds [telephone] system was the best path to go from where we were to the direction where retail’s going. We switched to Reynolds Integrated Telephone System because everything we do is focused on the customer experience. The phone system helps us deliver a better retail experience. It was the glue that stitched it all together.”

The retail experience will determine where customers buy and service their vehicles. A premium telephone system accelerates the experience one phone call at a time.

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Vice President, Reynolds and Reynolds

Jody Huff is the Vice President of Sales Development at Reynolds and Reynolds and has been with the company for over 24 years. Jody’s alma mater is Texas A&M University where he earned a BBA in Marketing.

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