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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Take Advantage of Brand Defection
Every seller wants the new buyer – Samsung wants the Apple customer, UnderArmor wants the Nike customer, and Burger King wants the McDonald’s customer. And…
5 things you can do to prevent good employees from leaving your…
One of the key struggles I continue to hear from dealers is the inability to attract and retain employees. Turnover has become a normal part…
The Power of Predictive Analytics
What is predictive analytics? Simply put, it’s the use of data to identify the likelihood of future outcomes based on historical data. I like to…
Mousetrap Series: How well do you know the Dirty Dozen shortcuts?
Do you know the Dirty Dozen? Back in the summer of ‘67, when muscle cars roamed the streets and 8–track tapes were the hot way…
Series: How does employee theft happen? Part 1
Recently, we shared an article about five ways employee theft can occur at a dealership. While it’s important to implement processes to protect your dealership,…
Selling Accessories to Enthusiasts vs Non-Enthusiasts
SEMA recently published its latest market report with a lot of new findings. The most exciting finding is that the accessory industry garnered an extraordinary $42.92…
Standard VIN Decoder: Are you getting the details you need?
According to Automotive News, the 2020 used vehicle market is hot and competition is on the rise. This makes every vehicle on your lot even…
