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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Series: How Does Employee Theft Happen – Part 3
In the previous articles in this series, we examined why theft happens and how it happens. If you missed those articles, check them out below:…
Andrews Cadillac: Premium Dealer, Premium Experience
Now more than ever, consumers are doing their research. A wealth of knowledge is at their fingertips, so they come equipped with information and high…
Your Advisors Need to Stop Calling Customers
Alexander Graham Bell first patented the phone in 1876. Since then, the phone has gained a clearer signal, lost its wires, and turned into a…
Quick Tips: Setting Up Vendor Defaults in ERA-IGNITE
Most invoices need to be recorded in the General Purchases journal. However, the stacks of invoices that make their way to the accounting department can…
Are You Prepared to Lose Profits in Your Sales Department?
Change in the retail sales environment is fast and formidable. The margins dealerships see in new car sales are slim and continue to shrink. Transparency…
Series: How does employee theft happen? – Part 2
In the previous article in this series, we examined the Fraud Triangle and the why behind employee theft. If you missed that article, you can…
All Revenue is Not Created Equal
If you pick up a report listing the most successful dealerships nationwide, nearly each one would identify success based on revenue. When I sit down…
