Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
See if you’re using this popular profit-increasing technique.
58 cents. Most people would not pay much attention to 58 cents if they saw it laying around. It would be considered pocket change or…
Replacing a Transaction With an Experience
Consumers demand more from a purchase than ever before. A purchase is no longer just a transaction, it’s an experience. It starts when they Google…
Quiz: How are your phone skills?
Last year, we gave you 10 tips to handling inbound phone calls. If you’ve implemented any of these changes in your dealership, you should be…
3 Ways to Stay Ahead of the Technician Shortage
We’ve heard it, we’ve seen it, and we are just getting started on this nationwide struggle. Right now, it’s harder than ever to find technicians.…
3 Steps to Fixing Broken Timekeeping Processes – and Why It Matters
When your business is as complex as the average dealership, with all its various moving parts working together to achieve profitability, it can be easy…
Errors Are Coming: The Problems with Manual Data Entry
Maybe you never considered how Game of Thrones could relate to your dealership. After all, there probably isn’t a throne, no one owns a fire-breathing…
Is your dealership the one consumers want to buy from?
We all know shoppers seek transparent, hassle-free experiences with faster transaction times. Why do you think so many people shop online and even subscribe to…
