Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Ways Santa’s Helpers Can Help Your F&I Office
Santa Claus has the most responsibility on Christmas – traveling around the entire world, delivering presents, and making sure everyone has a happy holiday. All…
5 Things You Need in a Parts Scanner
We encounter barcode scanning almost daily in our lives. We see it at the grocery store, gas station, airport, and when we scan our phones…
3 Ways to Train and Retain on a Smartphone
With 67% annual turnover among salespeople, your dealership needs to focus on employee satisfaction and retention. From the very start and throughout their career, push…
Protect Your Dealership Against Identity Theft
Picture this: you wake up tomorrow morning and discover your credit score has dropped significantly due to multiple hard inquiries from lenders you don’t remember…
Puzzled by Efficiency? Solve it Today
Each department of your dealership is a piece of a jigsaw puzzle. Finding a way to make the pieces fit together means information wouldn’t stay…
Estimates, quotes, and the CARE method.
Your customers are comparing their dealership experiences to those with Amazon and every other simplified, digital purchasing experience they have. That’s the reality as we…
How to Rescue Leads That Get Away
The one that got away — we’ve all experienced it. Enthusiastically jumping in the air to just miss that fly ball soaring over the fence.…
