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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Trade-Ins: The Sleeping Giant of Profitability
When you sell cars, you should make a profit. It sounds logical, but it’s not always the case. Whether it’s parked on the lot longer…
Leverage Technology in F&I to Increase Revenue
There are many reasons why a dealership invests in a digital solution for their F&I department – to cut down on paper, increase efficiency, maintain…
What the Big Game Means to Your Dealership
The Big Game is the most watched television event of the year, and it’s just a few weeks away. Of course, OEMs are spending millions…
3 Ways to Help Technicians Work Smarter, Not Harder
Technicians aren’t satisfied with their jobs, and the industry is changing (but needs to change faster) to help keep them from leaving their bays and…
True Stories: “How I Leased My Vehicle”
Moving to a new state was intimidating and exhilarating. I’d never lived outside of Michigan, and I’d always lived in small towns. Dayton, Ohio is…
The Best of Fuel – Most Read Articles in 2019
It’s December already? Where did the time go? 2019 is almost over but before we look forward to 2020, let’s look back on the most…
Shop View Series: Do you have open availability?
Welcome back to the Shop View series! We last talked about how to build and save custom report criteria in Shop View to help consolidate…
