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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Switchboard? Switch phones.
The telephone is the original customer relationship management (CRM) tool. A poorly handled phone call can quickly cost your dealership a customer. Conversely, a more…
Dealers Talked – Alex Listened
I had the pleasure of moderating a discussion at DrivingSales’ President’s Club, held in New York City. I always enjoy participating in industry conferences and…
True Story: “Calling the dealership was worse than my scratched up…
What’s a place you call or visit often? Your hairdresser, your pets’ groomer, your insurance agent, your gym? They know you, right? They know your…
How do you sell to Gen Z?
Millennials are almost 40 and the buying habits they brought about are now the norm. Now the next generation – Generation Z – is starting…
Shop View Series: Missed Appointments
Welcome to the last tip in our Shop View series! We last talked about how to check technician availability in Shop View when scheduling quick…
The Method Customers Prefer in Service
We all know consumers enjoy using their phones. In fact, love it or hate it, they spend at least three hours a day on their…
Mobility Means Money
How do you typically contact customers about their service invoice? How do you accept payments on that invoice? We’ve found that service advisors and cashiers…
