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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Payment Processing Dos and Don’ts
There are a lot of payment processing options available to dealerships. However, as electronic purchases have become the standard, comparing processors and choosing a partner…
5 Business Lessons from Netflix
Despite entering the market after Amazon Video, Netflix is the leading online streaming provider, holding 87% market share[1]. Why? Netflix continues to innovate and bring…
Adjusting Your Paid Search Strategy
In this episode of Reynolds’ video podcast, Connected, Ross McArthur, sales director at Naked Lime Marketing, addresses how to adjust your paid search advertising to…
Phone Management During Unpredictable Times
Phone management is one of the most important things to tackle when going through uncertain or unpredictable times. Whether your store is experiencing irregular operations…
Website Best Practices
Website traffic is increasing, so make sure you are getting accurate and relevant information to your customers quickly and easily. In this episode of our…
Empowering Your Customers to Say “Yes” Faster
Picture this: you’re one car away from meeting your monthly sales goal, which comes with a nice incentive from the manufacturer. Your salesperson sits down…
Is fuel fraud pumping your profits down the drain?
How much does fuel cost your dealership? I mean really cost? What if I told you the amount on your books could be significantly higher…
