Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
The Self-Led Service Revolution
Customer preferences are constantly changing and also vary based on the individual. However, we see a trend within the retail environment that only seems to…
7 Steps for Finding the Right CRM for You
Follow these steps for help researching and finding the best CRM solution for your dealership's needs.
The Power of Managing the Now
You have plenty of tools and processes to manage before the sale. Your ad budget is robust, your website showcases your inventory, you capture leads,…
What We Learned: Fixed Ops Marketing During the Coronavirus Pandemic
It’s said bad habits are made in good times while good habits are made during bad times. The last few months have been rough for…
Improve Profitability Without Making a Sale
Working with dealerships across the U.S., one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.…
How Kiosks Are Shaping Business Interactions
Now more than ever, customers are demanding outlets in your dealership to maintain a safe distance from employees and other customers. Having a self-service experience…
5 CRM Changes You Can Implement Today
Adapt to business evolution by continuously improving your dealership. Start with these five changes you can implement with your CRM.
