Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Avoiding a Used Inventory Mixup
These past few months have challenged auctions and consumer trades. As consumers are shopping again, how do you serve them without the right inventory mix?
The Forgotten Face of Your Dealership
Your dealership probably has a “face” you’re known for. Everyone usually has a different answer. The dealer, sales team, management – I’ve heard them all.…
The Wow Factor You Didn’t Know Was Missing
You hear a lot about predictive data and how it can help businesses turn higher profits and capture more customers. But what isn’t talked about…
How Kiosks Affect Service Advisors
Now more than ever, the role of the service advisor is to sell additional services. Previously, this started at the greeting while advisors formed a…
Are your emails getting through?
Dealerships are accustomed to emailing follow-up and promotional messages to their customers. It’s a tried and true communication channel, but getting emails read by customers…
Pandemic effect on accessory opportunity?
As scholars ponder the future of the automotive industry, those within its ranks are concerned with the impact it will have on all facets of…
What We Learned: Fixed Ops Processes During the Coronavirus Pandemic
This is the second part in our two-part series over lessons from the Coronavirus pandemic. Check out the first article over fixed operations marketing strategy…
