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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Persevering Through Hardship
Tough times don’t last, but tough teams do. Those who have a plan in place to sustain or reinvent themselves in an unstable market are…
The Best of Fuel – Most Read Articles in 2020
2020 has been a year like no other for not just the automotive industry, but for all of us an individuals. As we look back…
How Service Departments Can Prevail in Today’s Economy
It’s no secret 2020 upset many aspects of consumers’ day-to-day lives, leaving a general sense of unease. Between threats of job loss, shutdowns, and the…
The Advantage to Online Parts Sales You Didn’t Know You Had
A rise in e-commerce has affected vehicle parts sales. Learn how your dealership can shift your parts department’s digital presence to capture the increase in…
What Your GM Can Learn From MLB GMs
wRC+, BABIP, WPA, MB/9, IR-A. Is this a foreign language? Did I just bang on the keyboard a few times? What does this have to…
Passing the Service to Sales Baton
Now more than ever, dealerships are looking for a more strategic way to stock their pre-owned inventory, grow and retain their customer base, and improve…
Looking Ahead with the Shortening Innovation Cycle
It’s a risky business, predicting the future. Want an example from recent history? Go back to November of last year, right before anyone had ever…
