Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Fact Check: 5 Misconceptions in Remote F&I
Remote F&I is an important component to digital retailing operations, but dealerships are still hesitant to take the leap in the new digital world. What…
Turn Accounts Payable into Your Newest Revenue Generator
Your newest profit center is probably hiding in place sight in your dealership - it is just waiting for the right improvements.
Struggling to Acquire Used Car Inventory? Marketing Can Help.
You don’t need to create a whole new game plan to find the used vehicles you want for your lot. Instead, you just have to…
How to Pick the Right Payment Processor for Your Dealership
Flexibility, reliability, and security are key in choosing the right payment processing solution.
Customers Are Calling for a Mobile-Friendly Service Experience
As a customer of other businesses, would you rather: Wait in the restaurant or get a text on your phone when your table is ready?…
The Dealership’s Central Nervous System
When John Keohane, vice president of operations for Temecula Valley Buick GMC, thinks about what a DMS does for a dealership, “it’s the central nervous…
Guide to Effective Dealership Advertising on YouTube
78.8% of marketers say that YouTube is the most effective video marketing platform. Advertising on video platforms like YouTube just may be the next great…
