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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…
Are you gambling with your dealership’s cash flow?
Imagine you are at the casino and take a seat at a poker table. The dealer deals you a hand and without even looking at…
The Evolution of eContracting Through the Lender Lens
The world is moving increasingly more online and consumers are looking for convenience in their shopping experience. When it comes to buying a vehicle today,…
It’s Nice to Meet You— Marketing to a New Buyer Persona
The past few years have drastically changed what the buyer’s journey looks like, and ultimately what dealerships need to focus on to keep connecting their…
Customizing Alerts in FOCUS
Customizing alerts is essential for making sure you are getting the notifications you need, the way you want.
The FTC Safeguards Rule Amendments + You + Reynolds… What You Need to…
Update: The FTC announced an extension of six months to the amendments of the Safeguards Rule. The amendments will not take effect until June 9,…
Brand Awareness in 3 Steps
Building awareness is the first step in showing potential customers what you have to offer and creating a loyal, profitable relationship with them.
