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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Dealership Inventory Management Is Key in an Uncertain Market
In 2022, the automotive retailing industry navigated record-high inflation, rising interest rates, and supply chain issues. As consumer demand fluctuates along with market conditions in…
Year in Search 2022: Automotive Marketing
Learn what customers searched for this year and how to put these insights to work for your dealership moving forward.
4 Ways to Engage with Waiters in Service
You worked hard to get customers in your store, don't let them slip through your fingers.
Automotive Icons— Car Commercials to Learn From
A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic…
Year in Review: The Connected Podcast – Best of 2022
Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost…
4 Simple Steps to Bring in More Kiosk Traffic
Technology is present everywhere in your dealership. When implementing new, valued-adding technology customers get to interact with, one of the most important aspects is making…
Your Top 10 from 2022: The Best of Fuel
It’s that time of the year again! Leaves have fallen, snow is coming, the new year is right around the corner, and now: Reynolds’ Best…
