Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
There’s No Ghosting in Automotive
Have you or your sales team ever been ghosted by a customer? Being left with no response can be frustrating, especially when it can happen…
Could your parts department use a spring cleaning?
Now that the winter chill has melted away, and the flowers have started to bloom, it’s the perfect time to wipe the slate clean for…
Operating Differently in the Business Office: How to Gain Greater Control…
Managing your dealership's cash flow is crucial as interest rates climb. Three tips on how you can get your cash flow in a healthy spot.
Your Guide to Converting Service Customers to Sales Ones
Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to…
Three Ways to Spring Clean Your Business Office
A dirty business office can have rippling effects to your dealership.
Accelerate Your Virtual Retailing with Higher Web Traffic
We don’t want your dealership missing out on exposure or virtual retailing opportunities. Learn more ways to drive effective website traffic.
Finding (and Acquiring) Quality Used Cars in Today’s Market
In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right…
