Sales and F&I
Topics and ideas for improving the car buying experience for customers online, in-store, or both.
How do you sell to Gen Z?
Millennials are almost 40 and the buying habits they brought about are now the norm. Now the next generation – Generation Z – is starting…
Trade-Ins: The Sleeping Giant of Profitability
When you sell cars, you should make a profit. It sounds logical, but it’s not always the case. Whether it’s parked on the lot longer…
Leverage Technology in F&I to Increase Revenue
There are many reasons why a dealership invests in a digital solution for their F&I department – to cut down on paper, increase efficiency, maintain…
True Stories: “How I Leased My Vehicle”
Moving to a new state was intimidating and exhilarating. I’d never lived outside of Michigan, and I’d always lived in small towns. Dayton, Ohio is…
3 Ways Santa’s Helpers Can Help Your F&I Office
Santa Claus has the most responsibility on Christmas – traveling around the entire world, delivering presents, and making sure everyone has a happy holiday. All…
3 Ways to Train and Retain on a Smartphone
With 67% annual turnover among salespeople, your dealership needs to focus on employee satisfaction and retention. From the very start and throughout their career, push…
Protect Your Dealership Against Identity Theft
Picture this: you wake up tomorrow morning and discover your credit score has dropped significantly due to multiple hard inquiries from lenders you don’t remember…
Better Handle Prospects From Hello
49% of prospects are walk-ins1. That means half the people coming to your store do not have an appointment and haven’t given you any information…
The Secret to Selling Cars in Service
If you aren’t selling cars from your service lane, you aren’t selling enough cars. Your best customers are already in your dealership, specifically in for…
Apples and Oranges: A Grocery Experience
Have you heard of Wegmans? They’re a grocery chain in the northeast that has been named America’s favorite grocery store for three years in a…
