Sales and F&I
Topics and ideas for improving the car buying experience for customers online, in-store, or both.
The Wow Factor You Didn’t Know Was Missing
You hear a lot about predictive data and how it can help businesses turn higher profits and capture more customers. But what isn’t talked about…
Are your emails getting through?
Dealerships are accustomed to emailing follow-up and promotional messages to their customers. It’s a tried and true communication channel, but getting emails read by customers…
Pandemic effect on accessory opportunity?
As scholars ponder the future of the automotive industry, those within its ranks are concerned with the impact it will have on all facets of…
7 Steps for Finding the Right CRM for You
Follow these steps for help researching and finding the best CRM solution for your dealership's needs.
The Power of Managing the Now
You have plenty of tools and processes to manage before the sale. Your ad budget is robust, your website showcases your inventory, you capture leads,…
5 CRM Changes You Can Implement Today
Adapt to business evolution by continuously improving your dealership. Start with these five changes you can implement with your CRM.
Not All Leads are Created Equal
Have you played “two truths and a lie” before? The concept is simple. I give you three statements – two are true, one is false.…
3 Types of Data to Fuel the Fire
Predictive data is a hot topic. Companies like Target and Amazon are leading the charge to analyze customer behaviors and profiles to determine buying likelihood.…
Empowering Your Customers to Say “Yes” Faster
Picture this: you’re one car away from meeting your monthly sales goal, which comes with a nice incentive from the manufacturer. Your salesperson sits down…
Your CRM is Causing Bad Ripple Effects
Most people have a love-hate relationship with their CRM tool. In fact, Accent says only 13% of sales teams are satisfied with theirs. That’s because…
