Sales and F&I
Topics and ideas for improving the car buying experience for customers online, in-store, or both.
The Power of Managing the Now
You have plenty of tools and processes to manage before the sale. Your ad budget is robust, your website showcases your inventory, you capture leads,…
5 CRM Changes You Can Implement Today
Adapt to business evolution by continuously improving your dealership. Start with these five changes you can implement with your CRM.
Not All Leads are Created Equal
Have you played “two truths and a lie” before? The concept is simple. I give you three statements – two are true, one is false.…
3 Types of Data to Fuel the Fire
Predictive data is a hot topic. Companies like Target and Amazon are leading the charge to analyze customer behaviors and profiles to determine buying likelihood.…
Empowering Your Customers to Say “Yes” Faster
Picture this: you’re one car away from meeting your monthly sales goal, which comes with a nice incentive from the manufacturer. Your salesperson sits down…
Your CRM is Causing Bad Ripple Effects
Most people have a love-hate relationship with their CRM tool. In fact, Accent says only 13% of sales teams are satisfied with theirs. That’s because…
3 Must-Have Features to Redefine Your CRM
Your CRM tool is effective at helping your salespeople follow up with customers, but that’s not enough. “Customer relationship management” is dealership-wide and it’s ongoing. …
How do YOU price a car?
You can hardly scroll down an automotive blog or website or flip through an industry magazine these days without seeing references to market-based pricing. Certain…
Lessons from Sears on Adaption
It’s important to take time and reflect every now and then. It helps us make sure we have learned something in preparation for the future.…
How do you sell to Gen Z?
Millennials are almost 40 and the buying habits they brought about are now the norm. Now the next generation – Generation Z – is starting…
