Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
Back to Basics: Tips to Maximize Customer Care
Someone with years of automotive consulting experience once told me, “Show your customers how much you care! Not how much you know.” Of course, knowing…
ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)
Keyboard shortcuts can do wonders for your everyday tasks. Below are the most common shortcuts you can use to speed up your work in ERA-IGNITE.…
Business Trip or “Trick or Treat” for Adults? How to Get the…
A few months ago I asked a dealer: “Are you going to the NADA Convention?” “Heck no,” he answered. “Those conventions are just ‘trick or…
On Any Given Day, 75 Percent Are Repeat Customers
If you’ve ever been to a Disney Park or on a Disney Cruise, you’ll know why people often leave reviews like these: “That’s what memories…
What Does It Mean to Be Effective? (Plus 3 Examples)
McDonald’s has a highly efficient process, and that’s a business model that has been extremely profitable for them. But while there are lessons to be…
4 Trends That Help You Avoid Data Fraud and Breaches
Women’s clothing and accessories company Bebe announced last month that it recently detected what it called “suspicious activity” on the computers that run its payment…
3 Companies That Excel at Efficiency: Does Your Dealership Compare?
When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers…
5 Questions About EMV Credit Cards and Your Dealership
By now you’ve heard of EMV chips. If you’ve gotten a new credit or debit card lately, it’s likely you already have one in your…
Connecting the Dots without Missing the Opportunity: Back to the Future
Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple…
Gen Y Buyer Goes Out of His Way to Avoid the Dealership Next Door
We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,…
