Featured Article
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
Track Your Contracts in Transit With the Heat Sheet
One of the most important metrics you monitor in F&I is your contracts in transit. With ERA-IGNITE F&I Heat Sheet, tracking your funding is simplified.
Breaking Down a Bad Customer Experience and How to Overcome It
How to Overcome Customer Experience Road Bumps in Your Service Drive
4 Ways to Utilize AI and Unlock Your Full Potential
Artificial intelligence improves our lives in so many ways and accessibility and convenience should extend beyond personal time.
Navigating the New Era of Car Buying
In today's fast-paced automotive market, the journey from online browsing to in-store transactions has become increasingly complex.
Going for Gold in Your Service Drive: Prioritize High-Mileage Vehicles
As the world tunes in to watch athletes strive for gold in the Olympics, your dealership can also aim for top performance in your service…
Maximizing Targeted SEO: Putting Consumer Needs in the Driver’s Seat
Today, SEO is more than a buzzword; it’s a game-changer. Businesses have been working to get their web pages to the top of search results…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
True Story: Night and Day Service Scheduling
What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?
Crafting a Winning Story: Dealership Lessons from Olympic Opening…
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
