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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Baseball resting on foul line

Three Things Baseball Can Remind Us About Funding a Deal

As we head into summer, there are many things to look forward to, like children laughing in the park and ice cream trucks spreading familiar

Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…

As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader

3 Reasons You Need a CRM in Your Service Drive

If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the

Woman working at her computer

Configuring Posting Screens in ERA-IGNITE Accounting

If most of your day is spent posting to the journal, try starting in posting mode instead of starting in search mode.

Understanding the FTC’s Enforcement Tools and How You Can Create Your…

The Federal Trade Commission (FTC) has intensified its focus on dealerships and is attempting to add new regulatory practices to their already robust arsenal. If

Dark storm clouds and lightning over an empty field

Is your dealership prepared for storm season?

Storm season brings expected and unexpected disasters. Dealerships need to have a plan in place to help them recover if Mother Nature attacks. According to

GoMoto better check-in

3 Tips to Build a Better Check-In

Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors