Featured Article
Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience
Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.
Want Higher CSI Scores? Start with the Key Handoff Experience
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
Turn Up the Volume: How Amplify Can Help Your Dealership
Everything is bigger in Texas, including the impact of this year’s Amplify event. Reynolds Retail Summit: Amplify is back, and it’s headed to Dallas.
The Golden Record and Other Top Takeaways from ASOTU CON 2025
ASOTU CON promised to be a space for meaningful conversations — a place to “inspire active participation and innovation within the industry.” After attending for…
Mastering Your Tools: A Guide to Decoding Toolbar Icons
The ERA-IGNITE toolbar offers easy access to essential functions. Explore the system icons that enable you to perform your tasks more efficiently.
Redefining Fixed Ops: Service That Travels
Mobile service meets today’s customer expectations while boosting loyalty and profitability. Learn how to make it work.
3 Best Practices That Are Changing the Industry — From Dealers Just Like…
The automotive industry is constantly moving forward. Hear from people who are implementing innovative ideas and best practices, seeing results in their own dealerships.
Lights! Camera! Action! Adding Video to Your Sales Process
70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.…
What 1900s Futurists Got Right About Your Dealership
Explore how AI and automation improve dealership operations, boost efficiency, enhance customer engagement, and support smarter inventory and sales strategies.
How to Leverage Predictive Analytics to Boost Sales Opportunities
14 years. That’s the average age of a passenger car on the road — a sign that consumers are holding onto vehicles longer than ever.…
