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Providing the remote experience customers expect, preventing dealership theft with checks and balances, and using a combination of mining strategies to sell more vehicles to

Your dealership probably has a “face” you’re known for. Everyone usually has a different answer. The dealer, sales team, management – I’ve heard them all.

As your dealership settles back in to normal operation, it’s important your systems are set up for optimal use. The retail process you used to

You hear a lot about predictive data and how it can help businesses turn higher profits and capture more customers. But what isn’t talked about

Now more than ever, the role of the service advisor is to sell additional services. Previously, this started at the greeting while advisors formed a

Dealerships are accustomed to emailing follow-up and promotional messages to their customers. It’s a tried and true communication channel, but getting emails read by customers

Minimizing risk associated with dealership assets and network security, streamlining the virtual customer experience, and what to expect from trade shows and industry events —

As scholars ponder the future of the automotive industry, those within its ranks are concerned with the impact it will have on all facets of

This is the second part in our two-part series over lessons from the Coronavirus pandemic. Check out the first article over fixed operations marketing strategy

Customer preferences are constantly changing and also vary based on the individual. However, we see a trend within the retail environment that only seems to