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Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience

Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.

3 Best Practices That are Changing the Industry — From Dealers Just Like…

The automotive industry is constantly moving forward. Hear from people who are implementing innovative ideas and best practices, seeing results in their own dealerships.

Person with long brown hair and black shirt is taking a video of a red car inside a dealership's showroom.

Lights! Camera! Action! Adding Video to Your Sales Process

70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.

person looking at a laptop with YouTube video icons glowing above it

8 Video Marketing Stats (and What They Mean for Dealerships)

As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your

red toy car next to a bucket of popcorn with pale pink background

Automotive Icons— Car Commercials to Learn From

A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic

person holding a large camera and recording something

Four Types of Video Content to Incorporate into Your Dealership’s…

Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know

person using a phone to watch videos

Guide to Effective Dealership Advertising on YouTube

78.8% of marketers say that YouTube is the most effective video marketing platform. Advertising on video platforms like YouTube just may be the next great