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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
Tactics to Trend: Creating Viral-Worthy Dealership Videos
Every dealership wants to be noticed—and even more so when it comes to your advertisements. Make your dealership stand out with this video content.
8 Video Marketing Stats (and What They Mean for Dealerships)
As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your…
Upgrade Your Service Drive with Fixed Ops Videos
Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs…
Automotive Icons— Car Commercials to Learn From
A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic…
Four Types of Video Content to Incorporate into Your Dealership’s…
Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know…
Guide to Effective Dealership Advertising on YouTube
78.8% of marketers say that YouTube is the most effective video marketing platform. Advertising on video platforms like YouTube just may be the next great…
