Featured Article
Protecting the Omnichannel Buying Experience with Effective Verification Tools
The US economy entering 2023 was much more strained compared to even the early days of the pandemic just a few short years ago. Inflation…
Build a Better Implementation Process
Implementing a new process or software is never easy. You’re altering your staff’s daily routines and they might not understand why changes are needed in…
Lessons from a Trip Down Memory Lane
The legacy of the automotive industry is one of triumph and progression. One thing that comes to mind is the evolution of manufacturing. It’s hard…
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
Tactics to Trend: Creating Viral-Worthy Dealership Videos
Every dealership wants to be noticed—and even more so when it comes to your advertisements. Make your dealership stand out with this video content.
8 Video Marketing Stats (and What They Mean for Dealerships)
As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your…
Upgrade Your Service Drive with Fixed Ops Videos
Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs…
Automotive Icons— Car Commercials to Learn From
A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic…
Four Types of Video Content to Incorporate into Your Dealership’s…
Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know…
Guide to Effective Dealership Advertising on YouTube
78.8% of marketers say that YouTube is the most effective video marketing platform. Advertising on video platforms like YouTube just may be the next great…
