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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Utilizing Tech to Acquire Highly Profitable Inventory
Over the last few years, you’ve probably grown accustomed to sourcing used vehicles from a variety of places, but acquiring a decent sized inventory is…
The Art of Making Fast, Accurate, and Profitable Inventory Decisions
In the used vehicle world, speed and accuracy are the name of the game. Whether you’re bidding on cars at auction or working a trade,…
The 5 Ws to Paint the Recon Picture
When you’re not asking the right questions, you can’t get a full picture of your reconditioning process.
