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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
True Story: Night and Day Service Scheduling
What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?
True Stories: A Better Buying Experience The Second Time Around
Seven years ago, I told the unpleasant story of my first “real” vehicle purchase. But, I learned the warning signs to watch for. Here's a…
