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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Revitalize Your Sales Strategy: Transparency through the Transaction
You probably wouldn’t be working in sales if you didn’t have a stellar sales pitch. But, what if I told you the perfect sales pitch…
Rapport: The Gateway to Retention
Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process…
Transparency in Aftermarket Sales
Understanding aftermarket products has long been a challenge for car buyers. A 2017 report from the FTC found that add-on products were the biggest source…
Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…
How to Rebuild Trust With Customers
Any time we face an important choice, we seek support in the people we trust. In the case of purchasing a vehicle – easily one…
