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Frustrated Customers, Overloaded Employees: The True Cost of Outdated Scheduling
Since hanging up my hat as a service advisor in 2005, I can’t help but notice how little has changed in the way dealerships handle…
The Future is Here, and It’s Powered by AI
The world changed forever in 1983. Most people weren’t ready for the internet revolution. In 2025, we’re on the brink of another technological revolution.
ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)
Keyboard shortcuts can do wonders for your everyday tasks. Here’s an updated list of the most common shortcuts in ERA-IGNITE.
Revitalize Your Sales Strategy: Transparency through the Transaction
You probably wouldn’t be working in sales if you didn’t have a stellar sales pitch. But, what if I told you the perfect sales pitch…
Rapport: The Gateway to Retention
Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process…
Transparency in Aftermarket Sales
Understanding aftermarket products has long been a challenge for car buyers. A 2017 report from the FTC found that add-on products were the biggest source…
Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…
How to Rebuild Trust With Customers
Any time we face an important choice, we seek support in the people we trust. In the case of purchasing a vehicle – easily one…
