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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

A scale with a clock on one side and money on the other.

Track Your Contracts in Transit With the Heat Sheet

One of the most important metrics you monitor in F&I is your contracts in transit. With ERA-IGNITE F&I Heat Sheet, tracking your funding is simplified.

Employee clocking in on their phone

Mobile Time Clock: Getting Started with Geofencing

Simplify the time punch process and establish boundaries using geofences with Mobile Time Clock.

Reviewing data

4 Things Every Dealership Can Do to Prepare for Future Success

Right now, your dealership is successful and running smoothly. That’s a great first step towards ensuring future success, but there’s always more work to do.

Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…

As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader

Tackling Technician Turnover

Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?

Employee working at their desk

Customization Options to Improve Your Workflow

When you customize your software, you can help streamline your operations.

man using tablet in the service drive

5 Steps to Successfully Implement Technology in Service

Upgrading to new technology in service can feel like a huge undertaking for everyone involved – the users, service management, and even the dealer. A

3 Tips to Improve Knowledge at Your Dealership

How can you promote knowledge and training to employees?

Man pondering

5 Tips to Make Your Next Install Successful

As a software instructor, I often get the chance to join our installation teams when installing new software at dealerships. Recently, I was helping a