Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![](https://fuel.reyrey.com/wp-content/uploads/2024/02/CNT-127_Fuel-resize.png)
Tackling Technician Turnover
Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?
![](https://fuel.reyrey.com/wp-content/uploads/2023/04/FUEL_Troy_Britton_600x400.jpg)
How to make a tech’s job more satisfying? Streamline recon.
Implementing the right tools can not only improve efficiency but can help with employee satisfaction as well.
![Two service technicians examining the underside of a vehicle.](https://fuel.reyrey.com/wp-content/uploads/2023/01/Recon_Roles32.jpg)
Recon Roles Part 3: Turning More Wrenches as a Technician
Walk through three ways you, as a technician, can focus on the job at hand to keep the reconditioning cycle moving quickly and smoothly.
![service technician working on vehicle](https://fuel.reyrey.com/wp-content/uploads/2022/06/tech-challenges-fuel-600x400-1.png)
The 3 Biggest Challenges of Being a Technician
Technicians are hard to find, and once you do, most aren’t satisfied with their jobs. In fact, 79% of technicians have considered leaving the industry.…