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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Build a Better Implementation Process

Implementing a new process or software is never easy. You’re altering your staff’s daily routines and they might not understand why changes are needed in

Puzzle pieces

The Three S’s of Utilization: Improving the Use of Your Tech Stack

When your business changes, how do you keep everyone on track for success and keep everything running efficiently?

QPC F&I/Desking result screen with hot keys

Quick Tips: How to Utilize Quick Process Cards

This article was written by Justin S., a Software Education Representative. Are you new to ERA-IGNITE? Or maybe a more seasoned user, but want to