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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
Targeting Tactics: Successful Facebook Marketing for Dealers
Simply put, marketing your dealership on Facebook is a lot like driving a car. Even the steadiest, most reliable vehicle needs a few things to…
Say Goodbye to Facebook’s Vehicle Tab
Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.
