Featured Article
Frustrated Customers, Overloaded Employees: The True Cost of Outdated Scheduling
Since hanging up my hat as a service advisor in 2005, I can’t help but notice how little has changed in the way dealerships handle…
The Future is Here, and It’s Powered by AI
The world changed forever in 1983. Most people weren’t ready for the internet revolution. In 2025, we’re on the brink of another technological revolution.
ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)
Keyboard shortcuts can do wonders for your everyday tasks. Here’s an updated list of the most common shortcuts in ERA-IGNITE.
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
Targeting Tactics: Successful Facebook Marketing for Dealers
Simply put, marketing your dealership on Facebook is a lot like driving a car. Even the steadiest, most reliable vehicle needs a few things to…
Say Goodbye to Facebook’s Vehicle Tab
Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.
