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4 Ways to Utilize AI and Unlock Your Full Potential

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Artificial intelligence improves our lives in so many ways and accessibility and convenience should extend beyond personal time.

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Track Your Contracts in Transit With the Heat Sheet

One of the most important metrics you monitor in F&I is your contracts in transit. With ERA-IGNITE F&I Heat Sheet, tracking your funding is simplified.

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Breaking Down a Bad Customer Experience and How to Overcome It

How to Overcome Customer Experience Road Bumps in Your Service Drive

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Build a (Google) Profile You Can Be Proud Of

Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile

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Building a High Performance Marketing ‘Mix’ for Dealerships

A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

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Say Goodbye to Facebook’s Vehicle Tab

Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.

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Four Types of Video Content to Incorporate into Your Dealership’s…

Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know

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Guide to Effective Dealership Advertising on YouTube

78.8% of marketers say that YouTube is the most effective video marketing platform. Advertising on video platforms like YouTube just may be the next great