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The Evolution of Cars and Consumer Expectations

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Have you ever thought about how far the automotive industry has come since the creation of the first car? From three-wheeled cars to punch-inducing Volkswagen Beetles

Managing Missed Appointments in Your Service Department

Are you properly handling the missed appointments in your service department?

How to Avoid the Nasty Consequences of Bad Password Management

Keeping your passwords strong and secure is key to locking down your dealership’s digital assets. Thankfully, there are steps you and your dealership can take

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Build a (Google) Profile You Can Be Proud Of

Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile

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Building a High Performance Marketing ‘Mix’ for Dealerships

A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

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Say Goodbye to Facebook’s Vehicle Tab

Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.

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Four Types of Video Content to Incorporate into Your Dealership’s…

Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know

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Guide to Effective Dealership Advertising on YouTube

78.8% of marketers say that YouTube is the most effective video marketing platform. Advertising on video platforms like YouTube just may be the next great