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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

service technician working on vehicle

The 3 Biggest Challenges of Being a Technician

Technicians are hard to find, and once you do, most aren’t satisfied with their jobs. In fact, 79% of technicians have considered leaving the industry.

A Toy car and wrench surrounded bypass toy gears

Recon to Front Line Best Practices

Reconditioning vehicles and getting them to the front line as fast as possible is more important than ever.  It’s one of the few controllables surrounding

Mobile phone with QR code

QR Codes: The Mobile Movement Happening Now

QR (short for Quick Response) codes have been around since 1994; however, it wasn’t until almost three decades later they became more of a solution

Gauge meter showing low and high risk levels

Liabilities Putting Your Service Department At Risk

In a world where everything can be done securely at our fingertips, why do we continue to spend time doing tasks manually that open ourselves