Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Operating Differently in Service: Expanding Capacity with the Techs and…
Three ways you can improve your service efficiency to manage increasing customer expectations and technician shortages.
New Year, New Fixed Operations: Prioritizing Customer Experience
That “new year, new me” mantra is difficult enough to achieve on a personal level, let alone an organizational one. As the holiday season comes…
