Featured Article
Streamlining Vehicle Service Contract Claims
When talking to service advisors one pain point consistently rises to the top: Vehicle Service Contract (VSC) claims. The process includes lengthy phone calls, repetitive…
ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)
Keyboard shortcuts can do wonders for your everyday tasks. Here’s an updated list of the most common shortcuts in ERA-IGNITE.
Frustrated Customers, Overloaded Employees: The True Cost of Outdated…
Since hanging up my hat as a service advisor in 2005, I can’t help but notice how little has changed in the way dealerships handle…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Harvesting Profits: Autumn Opportunities in Your Service Drive
As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Maximizing Your Marketing Potential with QR Codes
Nearly 89 million US smartphone users scanned a QR code with their mobile devices in 2022 – a number predicted to reach more than 100…
A Fixed Ops Focus on an EV-Forward Future
Learn more on the role that EVs play in the industry, and how to better prepare your dealership for these changes in the service drive.
Upgrade Your Service Drive with Fixed Ops Videos
Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs…
Service Marketing Scenarios: Why Automated Follow-Ups Work
A problem that seems to plague almost every service drive is what to do when customers decline the services recommended to them.
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
Let’s talk about market strategy: beating your competition and maintaining service advertising.
