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Late adopters are embracing kiosks, are you prepared?

I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First, consumer behavior has changed.

Tackling Technician Turnover

Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?

Creating Consistency in Your Sales Experience: Connecting With Your OEM

Back in August, Nissan announced they were expanding their EV portfolio and making changes to their retail strategy. They want to align the OEM and

Image of man pressing blue digital "play" button on video.

Upgrade Your Service Drive with Fixed Ops Videos

Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs

Graphic work of parts and service icons

Tips for Making the Most of Rising Gas Prices

While you may not be able to lower gas prices, your service drive has all the tools to make sure that your customers’ vehicles are

service technician holding a wrench with a thumbs up

Tips to Increase Traffic to your Service Drive

Car maintenance is a regular occurrence, and if your dealership is looking for a place to increase customer loyalty (as well as profit), your service

Dealership service department with multiple cars.

How to Maintain a Fixed Ops Marketing Strategy Pt. 3

Let’s talk about market strategy: beating your competition and maintaining service advertising.

Car in foreground with technician in background working on a car

How to Maintain a Fixed Ops Marketing Strategy Pt. 2

In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!

Man checking car engine with tool.

How to Maintain a Fixed Ops Marketing Strategy Pt. 1

As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.