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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
3 Ways to Use Kiosks Outside Your Four Walls
When was the last time you bought movie tickets at the ticket booth? Or checked in for a flight at the counter? These are two…
Kiosks and Service Advisors: The Perfect Pair
Kiosks. Everywhere you look today, you can find a kiosk nearby. Many people appreciate the convenience they can offer and the tech-savvy experience, but others…
Technology Trends: Self-Service Kiosks
More and more retailers are using technology that allows customers to check in and out quickly, without the need to meet with someone face-to-face. While…
QR Codes: The Mobile Movement Happening Now
QR (short for Quick Response) codes have been around since 1994; however, it wasn’t until almost three decades later they became more of a solution…