Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Beware and Prepare: What You Can Learn from the “Ides of…
For Julius Caesar, listening to a warning was a matter of life or death. When it comes to keeping your business healthy and profitable, staying…
Three Parts and Service Steps for Success in the New Year
Starting the new year in a good place begins by evaluating current utilization, performance, and profitability. Once you understand your current position, you can move…
Sleighing the Reporting Game: Digitizing Your Business Office
The enchantment of the holiday season is undeniable. As the living room fireplace crackles with life, its warmth greets you with a cozy embrace. Fresh…
Easy Apples-to-Apples Reporting
Comparison reporting of different departments or stores has never been easier.
New Year, New Business Office: The Tech You Need to Succeed
Today, technology is at the forefront of all business operations… or is it? Dealerships typically look to technology to improve customer experience and streamline operations…
