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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

USA from space

Your Dealership’s Market is Expanding – Provide a Convenient…

For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles

eContract Signing

The Evolution of eContracting Through the Lender Lens

The world is moving increasingly more online and consumers are looking for convenience in their shopping experience. When it comes to buying a vehicle today,

Fact check road sign

Fact Check: 5 Misconceptions in Remote F&I

Remote F&I is an important component to digital retailing operations, but dealerships are still hesitant to take the leap in the new digital world. What

Signing on tablet

A Better Signing Experience

“I love doing paperwork. Hand signing that thick stack of forms, document by document, was the most exciting part of my car buying experience. I