Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…
The Evolution of eContracting Through the Lender Lens
The world is moving increasingly more online and consumers are looking for convenience in their shopping experience. When it comes to buying a vehicle today,…
Fact Check: 5 Misconceptions in Remote F&I
Remote F&I is an important component to digital retailing operations, but dealerships are still hesitant to take the leap in the new digital world. What…
A Better Signing Experience
“I love doing paperwork. Hand signing that thick stack of forms, document by document, was the most exciting part of my car buying experience. I…
