Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![Mechanic and his service advisor using touchpad in auto repair shop.](https://fuel.reyrey.com/wp-content/uploads/2022/11/ReconRoles_Advisor-scaled-e1669153760833.jpg)
Recon Roles Part 2: Managing Information as a Service Advisor
Walk through three ways you, as the service advisor, can manage information and drive an efficient reconditioning cycle.
![used car manager talking to techs](https://fuel.reyrey.com/wp-content/uploads/2022/10/ReconRoles_UCM-scaled-e1666210520321.jpg)
Recon Roles Part 1: Set the Tone as a Used Car Manager
Walk through three ways you, as the used car manager, can build a foundation to speed up the recon process and avoid common pitfalls.
![Used vehicle reconditioning automation to tap into high demand](https://fuel.reyrey.com/wp-content/uploads/2022/01/UsedVehicleDemand_WP.jpg)
Tapping into Used Vehicle Demand Starts with Recon
Industry experts are predicting that used vehicle demand (and prices) likely won’t start coming down until spring 2022 at the earliest.
![Service technician looking underneath the vehicle hood](https://fuel.reyrey.com/wp-content/uploads/2021/09/Low-Grade-Vehicle-Article-Image.jpg)
Low-Grade Vehicles Call for High-Quality Reconditioning
Automotive News recently published an article discussing why dealerships are sourcing lower-grade used vehicles to fill their lots.